5 Podcasts for Business Advancement

Podcasts are without a doubt one of the most popular formats to digest information. As of 2016, there were over 115,000 podcasts available with listenership continuing to grow. The quick progression from a niche audience to global obsession took less than a decade with no sign of slowing.

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Due to the ease in creation and convenience of consumption, it’s no surprise this medium became a fan favorite for business expertise offering an array of knowledgeable perspectives. In an effort to support business advancement and offer sound advice, here are five free entrepreneurial focused podcasts:   

Business Success:

How I Built This is a podcast that emerged in late 2016 about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each week, Guy Raz narrates a journey marked by successes, disappointments, chance, and vision told by the creators of some of the world's best known companies and brands. The inspiration push through struggles and celebrate triumphs is ideal for business owners of any level.

New Business Direction:

Launch Chat: Startup Advice for Non-Technical Founders is the podcast for non-technical entrepreneurs who are trying to build, launch and scale their startups. Whether you just have a rough outline or are approaching your serious growth, this podcast is your guide to creating a profitable, funded startup. It goes deep into several topics, has Q&A episodes, interviews industry experts and does it all without pretentious tech hype you typically hear.

Marketing & Sales Inspiration:

Duct Tape marketing is a marketing and referral selling podcast by expert John Jantsch airing two or three times per month with a focus on a specific book or expert each episode. John’s unique mixture of content on sales and marketing is useful to any business professional, and the techniques discussed are actionable without being overwhelming. This weekly podcast draws clear lines to inform listeners of best practices for sales and marketing strategies including resources to energize companies of all sizes.

Leadership Advancement:

The Engaging Leader podcast, hosted by author and HR consultant Jesse Lahey, is dedicated to addressing management and communication ideologies for employers. From employee points of contention to positive reinforcement, Lahey conveys key business principles through storytelling and humor while speaking to some of the forefront leaders in leadership. New episodes are published on the 1st and 15th of each month and last 30 minutes.

Financing for Growth

Masters in Business, hosted by Bloomberg View columnist Barry Ritholtz, looks at the people and ideas that shape markets, investing and business. Every week, he sits down with one of the titans of the financial industry and has a thoughtful and entertaining discussion about how they got to where they are and what influenced them along the way. From personal financing to business funding, this podcast offers value from all sides to ensure your business is built with a sound financial structure.

The value in utilizing these free and informative tools holds great potential to expand upon your venture as business owners. Continue to learn and improve your working capacity and network. In the long run, it will pay to take time to listen.

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